Lead Product Designer | 2014-2016 | Basket is a startup that unifies data across various touch-points in the Grocery & CPG space. I led UX/UI, brand, and web design at Basket for 2 years.
I designed a web-based recipe discovery and creation engine. Built for consumers and recipe content creators, the UI included many unique features, such as custom grocery lists and a monetization engine for food bloggers.
The mobile version of the recipe discovery platform gave consumers the ability to create grocery lists and compare prices from local supermarkets. Then, users could shop in person, using the app to apply coupons and even call an uber home when they're finished shopping.
An extensive component library was created for both desktop and mobile UIs. The component library spanned across several applications, which made development rapid and efficient.
Low fidelity wireframes were created, presented to shareholders, and tested with a group of target users. High fidelity wireframes were shared with developers for assessing feasibility and development timelines.
