Senior Product Designer | 2018-2020 I consulted with Caterpillar and led UX/UI design for their International product website, Cat.com.
Caterpillar's core product catalog experience was designed to give content authors a versatile range of UI components to create with. Each of the 70+ countries where Cat is present has their own marketing teams, so each page/component was designed for layout flexibility and accessibility.
In 2020, I was responsible for the design of Cat.com's new mobile-first user account features. Tasks included designing a comprehensive set of form elements and content components that could be personalized based on user preferences and location.
Once integrated with the Caterpillar core teams, I introduced new software such as Webflow and Miro. Using Webflow, I created interactive prototypes to validate UI patterns, test micro-interactions, and share production code specifications with developers.
Low fidelity wireframes and userflows were created and presented to stakeholders. High fidelity wireframes were shared with developers for assessing feasibility and development timelines.
I was co-responsible for managing Caterpillar's comprehensive UI design system, built in Sketch. Based on Atomic Design principles, each symbol/component was built with states and overrides that made design exercises rapid.
When design assets were ready for handoff, documentation was prepared for various teams. Highly detailed specifications were created for developers, and content/component guidelines were created for content editors.
